Ford KA Super Features
A car that has everything you need. Well, almost everything.
INSIGHT
Whenever we launch a car with new features, we receive tons of comments asking for the ones we don’t have.
IDEA
The Ford KA Line Up comes with everything you need, but that won’t stop people from wanting more. That’s why we decided to show all the superfeatures people can imagine in a 360 campaign with a lot of “Not Included” (and with Ford’s Legal Department over our heads).
SOCIAL
In social we crafted a huge campaign full of new and crazy superfeatures that were “not Included”, and we even invited the followers to ask for impossible features that we then made real in videos and photoshoped images.
CALL THE LEGAL DEPARTMENT!
We even changed the product listings on the official site
