Pepsi is very close to music, and wanted to engage his target in a unique music contest. We know it is every bands dream to open a concert for their favourite band, but most of our favourites are gone, dead or splitted apart. Sounds impossible, but, what if we found a way?
We realized that Youtube´s PreRoll ads, are a sort of opening for the video you are looking for. Same way as an opening band in a concert. So we created a contest for young bands and the winner got to “preroll” or “open” for their favourite bands videos on youtube.