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Pepsi inMESSIonante

Let´s find a word to describe Messi´s unique talent.

INSIGHT

Argentina´s coach, said in an interview that there is no word to describe Messi. If there is no word, maybe we can create one.

IDEA

We created a site and invited fans on Twitter to send us possible adjectives for Messi. We received thousands, and asked Agentina´s Coach (Sabella) to choose his favourite. Now the word “inmessionante” is in the dictionary.

 ptajer@gmail.com