Pepsi inMESSIonante
Let´s find a word to describe Messi´s unique talent.
INSIGHT
Argentina´s coach, said in an interview that there is no word to describe Messi. If there is no word, maybe we can create one.
IDEA
We created a site and invited fans on Twitter to send us possible adjectives for Messi. We received thousands, and asked Agentina´s Coach (Sabella) to choose his favourite. Now the word “inmessionante” is in the dictionary.
