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Nike Twitter to zero

Would you delete all your followers to earn them back?

INSIGHT

In Boca Juniors, Argentina´s biggest soccer team, players have to play every game as if it was their first, earn the trust of his teammates and most importantly the love of his fans.

IDEA

In a time where every celebrity, sportsman, and even polititians want more and more followers, and would do almost everything to get a few more, what would happen if someone decides to start from scratch, to win them over. That´s Boca Juniors and Nike spirit.