Ford Truckers Horror Stories
Ford Truck Assistance can solve even your worst nightmare.
We found that almost every trucker has it´s own horror story on the road. And we can use those stories to launch Ford Assistance, the new service for truckers on the road that can fix everything, including out of this world events.
We created a UGC campaign, and asked Truckers to comment on FB (the 2nd most important media for them after Radio) with real scary stories that happened to them on the road. We filmed the best ones with a little twist on the end.
We created more than 50 simpler videos to send every trucker with his own story.