Adlatina VineLions
Too many cases to judge on Cannes? Here is the solution.
INSIGHT
Adlatina is Latinamerica´s biggest advertising media, and wants to highlight it´s coverage of Cannelions. But, with 36.000 entries it takes days to watch it all. We should make this experience easier, simpler and faster, like the news.
IDEA
Vinelions invites agencies to tell their own ideas in 6 seconds, and see if their ideas are powerful and simpler enough to win.
